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| The
first store... |
| In 1959 the ambitious Ed Seidner purchased a small bicycle shop. Before long, he became the largest Schwinn bicycle dealer in California. In 1963, Ed expanded his business to include Yamaha Motorcycles. Ed became the largest Yamaha dealer in the United States. He then added to his product lineup, Kawasaki, Bultaco, BMW, AJS, and Triumph. |
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| After
the fire... |
| As
the motorcycle business grew, Ed's sons Steve and Ron
Seidner decided to follow in their father's footsteps.
In 1976, Bert's suffered a major fire. Bert's was forced
to move across the street into their motorcycle salvage
yard, lost all factory franchises, and then was forced
to sell strictly used motorcycles, parts, and aftermarket
accessories. After a short time, Ed received his contractor's
license and opened his own construction company. Steve
Seidner decided to go in to the automobile industry. |
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| The
second store, The Motorcycle Mall |
| Bert's
operated by Ron Seidner, continued to stay in the motorcycle
business and became California's largest used motorcycle
dealer, as well as one of the world's largest motorcycle
salvage dealers. Getting back in the "new" side of the
business, Ron and Bert's became an industry respected
Suzuki dealer. But, that wasn't enough for Ron. He then
added Honda Motorcycles, and then for a touch of class,
Ducati Motorcycles. In 1989, Sea Doo was introduced in
the United States, and Ron was the first to sign on with
Bombardier, the parent company to Sea Doo. Ron and Bert's
currently hold the all time record in Sea Doo sales for
twelve consecutive years! |
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| The
FIRST Bert’s Mega Mall |
| As
time went on, Ron purchased the local Yamaha and Kawasaki
dealership in 1997. This was his ultimate goal
by bringing back all the franchises in the local area
into one store like his family had 20 years earlier.
Once he completed this task, he decided to step it up
once again and change the motorcycle industry by opening
the first “big box” store. He did this by
purchasing a former Target, and KIDS-R-US store. This
was a 150,000 square foot facility. At that time Bert’s
Mega Mall’s sales numbers doubled in both motorcycle
and watercraft, and so did our employee count. After
digesting the new volume Ron added Polaris ATV’s
and watercrafts to his current line, and continued to
press forward. This had the store setting new benchmarks
with all of the franchises in retail sales performance. |
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The SECOND Bert's Mega Mall
8 years later in 2008, Ron decided after seeing many
other stores growing, changing and getting larger he
decided to hit the throttle one more time by adding a
completely new store front of over 40,000 square feet
in addition to a complete re-model throughout every department.
He also opened his own coffee shop with 7 customer lounges.
He accomplished his goal to change the total concept
of the store, and look of it to be what a REAL ultimate
motorcycle shop is today.
As of today, Bert's Mega Mall continues to be the strongest
performer in the United States by holding many top performance
titles with a lot of the manufacturers. They also continue
to take care of customer service, and to always continue
to create the ultimate showroom experience for each and
every one of their customers. |
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| We
hope you enjoy your visit! |
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